Employer: AMA-Marketing
Location: Austria
#agriculture, #education, #food
The following content (photos & videos) are created during my employment as a content creator at the AMA-Marketing since May 2024. This is only a short insight about my work at the company. Quality assurance and information transfer play a central role in the practical implementation of the tasks of the AMA-Marketing. The main goal for me as a content creator is to educate the average consumer on social media about e.g. food knowledge, agriculture and market research. The content should be short and easy to consume in an infotainment-like manner. Besides I create other B2C & B2B videos for several different brands linked to the AMA-Marketing such as the famous austrian AMA-Gütesiegel, BIO-Gütesiegel, AMA GENUSS REGION,...
The photos & videos were shot on the same camera (Panasonic GH6) with different lenses.
01
Format Food Knowledge
🥔 🍳 🥩 🧀 🎃
I developed and pitched the concept for an innovative content format and brought it to life in a professional cooking studio. My goal was to design a streamlined production process that could be managed by a single person, from pre-production to post-production. This included tasks such as concept development, set design, scripting, creating shot lists, operating the camera, managing lighting and sound, solving creative challenges, sourcing props, editing, color grading, and more.
The result? A series of videos that collectively reached over 4 million users on Instagram alone. To date, I’ve produced 20 videos for this format and continue to expand on its success.
I carefully researched the content using reliable facts and numbers, then worked with in-house market researchers and quality managers to double-check everything. After that, I turned all the information into a clear and simple script.
02
Press
03
Events
AMA-Bio-Netz 2.4 recap video in cooperation with FiBL (Forschungsinstitut für biologischen Landbau)
150 people were invited to join this Event at the WUK:
Vernissage by Amina Stella Steiner
Innovative Bio-Keynotes by FH St. Pölten, Ströck, FiBL, AMA Bioinfo
Food-tasting by Katharina Seiser & the Bio-producers themselves
GENUSS-FESTIVAL 2024
Vienna's city park has once again been transformed into a pleasure paradise.
AMA-Käsekaiser Gala 2024
As part of the annual AMA Cheese Emperor Gala, the best cheeses in the country were honored with the highest national award.
AMA forums serve as B2B events for key players and stakeholders in the industry. Each event was supported with recap videos, interviews, and Instagram stories.
A key part of my current role involves for e.g. creating engaging social media stories, including animated content. These stories are designed to capture attention, tell a compelling story, and align with the brand’s visual identity. From concept to execution, I ensure they stand out and connect with the audience.
04
Interviews & Co-workers
Each month, co-workers are interviewed for a stakeholder newsletter or shared on LinkedIn.
More interviews created for presentations and events.
05
Corporate
06
Social Media Animation
07
Website&Webshop
08
BTS
